Storytelling for a cause is our unique storytelling approach for audience engagement and motivation. It is based on a range of insights taken from philosophy, neuro-psychology, social psychology, theology and literature. While it is purposefully designed for individuals, organisations or movements that have a cause, it can be used in any context where you are looking to motivate people to do something without using fear or creating anxiety as a motivational trigger.

Our Storytelling for a Cause storytelling approach cannot be defined as a single methodology, or a communication technique, but rather is made up of a whole eco-system of resources, insights and approaches that seek to motivate audiences into action by using storytelling dynamics to ‘lift’ audiences up to a greater purpose. 

You can use this methodology on any cause, including environmental or social based causes. The core concept that drives this methodology is based on, what we call, the Storytelling Paradigm, which works like a motivational engine to bring about positive and meaningful change. To use this technique demands a conscious and intentional shift away from standard marketing logic to embrace new methodologies that find their home in storytelling theory.

Master Storytelling is different to standard storytelling approaches. When we think of storytelling, we may automatically think about explicit narratives that are found in the stories we tell to drive our campaigns, fundraisers or social media engagement strategies.

Master Storytelling works primarily on the metanarrative level, where we work at the implicit, or pre-conscious, level of the stories we tell.

This means developing an understanding of deep psychological drivers that shape our behaviours and attitudes, and how to change them at the metanarrative level. Working on Master Storytelling demands a whole new skillset and understanding of human motivation and how to use stories to bring about the changes we seek.

The insights you will find in our training programmes are unique approaches to storytelling that have been developed in-house. Utilising cutting-edge research into neuro-psychology we can show you how to work with the deep unconscious drivers that shape our behaviours, as well as offering us some practical insights on how to overcome some of the biggest and most stubborn problems we face. 

Our training is designed not only to help you to create powerful stories that can help bring about real and meaningful change but also to help you think like a storyteller who can work with aspects of the unconscious mind.

This requires time to develop your skills in working with the implicit nature of storytelling, how to craft powerful metanarratives, and how to work with values dynamics to motivate your audience into action.

But the end result is always simple. We simply tell a new story. 

Our training programme is a healthy mix of theory and practical application. Whether you are in a communications role, leadership role, volunteer support, social media, or any other role that deals with face-to-face engagement with audiences, then you will benefit from this training. 

The core fundamentals of the training programme can be applied to pretty much any situation where you are looking to inspire, engage and motivate others into action. We also offer follow-up workshops to help you embed this approach into your work. 

All online training is delivered through a series of designed video inputs. These are not recordings of training programmes delivered elsewhere, but rather designed specifically for online engagement. Buying access to the training will give you lifetime access, where you can come back at a later date if needed. 

In the standard packages you will gain full access to our video courses, as well as any relevant training materials, including guides, tools and resources to get you up and running on your storytelling journey. 

We show in our training programmes that most of the problems that arise in unethical storytelling and campaign work (especially around themes of neo-colonial views, racist stereotypes, misrepresentation, othering, etc) all find their roots in the marketing paradigm. This paradigm works on a marketing principle, where we need to create anxiety, and then offer the magic solution. Within the context of social and environmental communications, marketing methodologies work best when they create simple single-story narratives, play to simple stereotypes, and show magic solutions to the problems we encounter. Only until we leave the marketing paradigm altogether, can we ever work toward a stronger ethical framework for all of our work.

We take our customers’ security very seriously. We use a dedicated website security service that ensures our site is always free from malware or fraud attacks. To further protect your privacy and increase your security online, we do not store your credit card numbers or other financial details. Your credit card data is processed by the largest and safest payment processors online: Stripe Payments.

Certainly! Please contact us and we will send an invoice in your company’s name. Once you make a purchase you instantly receive your download links by email also from within that email message you can access your invoice that’s automatically created. Just in case you need any changes made to the invoice, just feel free to contact us anytime and we would be happy to make any changes.