Master Storytelling is different to standard storytelling approaches. When we think of storytelling, we may automatically think about explicit narratives that are found in the stories we tell to drive our campaigns, fundraisers or social media engagement strategies.

Master Storytelling works primarily on the metanarrative level, where we work at the implicit, or pre-conscious, level of the stories we tell.

This means developing an understanding of deep psychological drivers that shape our behaviours and attitudes, and how to change them at the metanarrative level. Working on Master Storytelling demands a whole new skillset and understanding of human motivation and how to use stories to bring about the changes we seek.

Storytelling for a cause is our unique storytelling approach for audience engagement and motivation. It is based on a range of insights taken from philosophy, neuro-psychology, social psychology, theology and literature. While it is purposefully designed for individuals, organisations or movements that have a cause, it can be used in any context where you are looking to motivate people to do something without using fear or creating anxiety as a motivational trigger.

Our Storytelling for a Cause storytelling approach cannot be defined as a single methodology, or a communication technique, but rather is made up of a whole eco-system of resources, insights and approaches that seek to motivate audiences into action by using storytelling dynamics to ‘lift’ audiences up to a greater purpose. 

You can use this methodology on any cause, including environmental or social based causes. The core concept that drives this methodology is based on, what we call, the Storytelling Paradigm, which works like a motivational engine to bring about positive and meaningful change. To use this technique demands a conscious and intentional shift away from standard marketing logic to embrace new methodologies that find their home in storytelling theory.

The insights you will find in our training programmes are unique approaches to storytelling that have been developed in-house. Utilising cutting-edge research into neuro-psychology we can show you how to work with the deep unconscious drivers that shape our behaviours, as well as offering us some practical insights on how to overcome some of the biggest and most stubborn problems we face. 

Our training is designed not only to help you to create powerful metanarratives that can help bring about real and meaningful change but also to help you think like a storyteller who can work with aspects of the unconscious mind.

This requires time to develop your skills in working with the implicit nature of storytelling, how to craft powerful metanarratives, and how to work with values dynamics to motivate your audience into action.

But the end result is always simple. We simply tell a new story. 

Our training programme is a healthy mix of theory and practical application. Whether you are in a communications role, leadership role, volunteer support, social media support, or any other role that deals with face to face engagement with audiences, then you will benefit from this training. 

The core fundamentals of the training programme can be applied to pretty much any situation where you are looking to inspire, engage and motivate others into action. We also offer follow on workshops to help you to embed this approach into your work. 

Our training is offered through three stages. The first is the self-directed online training programme, in which you can work through the different chapters at your own pace. The second is through a series of follow up workshops, that allow you to explore Master Storytelling in a real context. The third is through a co-learning space called the Storytelling circle, which is a support space to come together and share experiences of how to work with metanarratives.  Buying access to the training will give you lifetime access to the online training, where you can come back at a later date if needed. 

In the full training package you will gain full access to our video courses, access to workshops and support from the Storytelling bi-monthly meeting. In addition to all this, you will also receive the Master Storytelling toolkit which you can use throughout your work.

This training programme is generic, and can be applied to all different contexts. But to help illustrate how it works, we use the climate focus as an example to show how everything fits together within this context. If you are not working in this area this will not prevent you from learning.

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