Beyond the marketing paradigm
‘What’s wrong with marketing?’ I hear you cry. We depend on marketing and marketing insights to drive audience engagement. If anything, we need to get
Working with the unconscious mind
Whether it is 90% or 96% of our thinking is unconscious, depending on who you ask and how you measure it, the more important matter
New approaches to motivational theory
Motivation matters. If we can’t get motivation right with our audiences, then no matter how much energy and resources we put into our work, the
What is Master Storytelling?
Not to be confused with the ability to master the art of storytelling, as if that could ever be possible, Master Storytelling is a powerful form of
What is storytelling for a cause?
Storytelling’s true nature seems to allude to us when viewed through our over-rationalistic and technocratic mindsets. But is there something fundamental that we are missing
Can charities escape the marketing paradigm trap?
The marketing paradigm represents one of the most toxic paradigms that keep us trapped in our lower values, creating the psychological conditions for positive change
Our full online training course
Storytelling for a cause
Become a Master Storyteller with our specialist 13hrs+ online training course
Motivation theory
Explore a new approach to motivational theory and how to work with intrinsic motivational triggers
values theory
Insights into values theory and how to work with the flow of values and their relationship to each other
neuropsychology
Utilising insights on the different values systems of the two brain hemispheres and how to apply them
storytelling
Learn how to become a Master Storyteller, someone who can create powerful metanarratives
Storytelling training programmes.
These online, self-directed training courses are full of specialist insights, toolkits and methodologies that are designed to help you to create meaningful change in your work.
Storytelling for a cause - The climate edition
Full 10hrs+ training course on Master Storytelling, with a focus on climate related messaging.
popular
Storytelling and the unconscious mind
Explore how our unconscious mind works, and how to create powerful motivation triggers.
Beyond the marketing paradigm training
Training on the nature of paradigms and how to escape them, and how to build a storytelling paradigm.
Storytelling and motivation
training
Training programme to explore new approaches to motivational theory through the prism of storytelling.
Storytelling and advanced values theory
Values theory, values mapping and advanced approaches to values application through storytelling.
Storytelling workshops and one-off training activities
Join our live storytelling workshops where we help you to put into practice storytelling approaches in your work.
