Storytelling for a
cause.
We are a storytelling agency that specialises in helping organisations with a purpose or cause to engage and motivate their audience into action through storytelling.
Whatever your cause, whether it is environmental, poverty, social, disabilities, gender or faith, we can help you to engage and motivate your audiences into action through a combination of training, consultancy, and developing story-driven resources.
We are Ministory.
Stories have the power to heal, to bring meaning and purpose to our lives, to awaken within us the desire and motivation to transform the world around us.
But not all stories are equal. Our unique storytelling for a cause methodology is designed to awaken your audiences to engage with your cause.
Our full online training course
Master Storytelling
Become a Master Storyteller with our specialist online training course
Motivation theory
Explore a new approach to motivational theory and how to work with intrinsic motivational triggers
values theory
Insights into values theory and how to work with the flow of values and their relationship to each other
neuropsychology
Utilising insights on the different values systems of the two brain hemispheres and how to apply them
storytelling
Learn how to become a Master Storyteller, someone who can create powerful metanarratives
Beyond the marketing paradigm
The marketing paradigm is one of the most insidious and dangerous paradigms there is, creating so much harm not only to the natural world but also to the human family and the wellbeing of future generations. So why do we draw from the same paradigm that has caused so much harm to our world in […]
Working with the unconscious mind
Whether it is 90% or 96% of our thinking is unconscious, depending on who you ask and how you measure it, the more important matter is not the number, but the fact that most of our thinking happens below the surface of our attention. It seems such a simple and yet revealing insight that most […]
New approaches to motivational theory
Motivation matters. If we can’t get motivation right with our audiences, then no matter how much energy and resources we put into our work, the results will always be disappointing. Being able to work with and utilise the higher motivational types can yield incredible results. There are broadly two different types of motivation, extrinsic and […]
What is Master Storytelling?
Master Storytelling is a powerful form of storytelling that works at the implicit level of storytelling, or rather, at the metanarrative level. Stories hold the power to transform societies, shape certain values and drive long-term behavioural change not at the narrative level (emotive storytelling), but rather at the metanarrative level (implicit storytelling). To work with […]
What is storytelling for a cause?
Storytelling’s true nature seems to allude to us when viewed through our over-rationalistic and technocratic mindsets. But is there something fundamental that we are missing in our understanding of the nature of storytelling, and if so, how can we use this insight to bring about positive changes to the issues that we care about? Whatever […]
Can charities escape the marketing paradigm trap?
The marketing paradigm represents one of the most toxic paradigms that keep us trapped in our lower values, creating the psychological conditions for positive change almost impossible. So why is it that we have seen a significant shift towards the marketing paradigm by charities over the last decade, and what can we do about this? […]
Our Services
Training
Consultancy
Production
Start your journey into Master Storytelling.
Explore our range of online training programmes and workshops to help you on your journey to becoming a Master Storyteller
SHIFTING PARADIGMS
The marketing paradigm is an all-embracing ideology that thrives when it triggers feelings of insecurity, creates a deep sense of inadequacy, and plays to our lower values. The storytelling paradigm, by contrast, is an intentional shift towards our higher values, triggering the values that inspire hope, heroism, love and compassion. Engaging audiences using this methodology brings about authentic and lasting change.
The simplicity of storytelling.
Some of the most complex problems and challenges you may face can be resolved through storytelling. Find out how you can unlock your organisation’s potential.
