Storytelling
consultancy.
Helping your organisation grow.
Storytelling for a cause consultancy
Some of the biggest challenges that we face in audience engagement and motivation comes down to a lack of understanding on how to create a powerful metanarrative to drive everything that we do.
The metanarrative is the grand, or master narrative that sits behind every campaign, message, social media engagement and resources. Crafting the metanarrative takes specialist insight, skillset and knowledge.
Working with metanarrative we call Master Storytelling, and utilising the power of implicit storytelling can help unlock your organisation’s potential for change.
The challenge is that at the heart of most organisations lies a psychological engine, which we call the marketing paradigm. We use this engine, because it works. It helps audiences to engage with our campaigns, fundraisers, events and our services. But it is also a psychological pollutant that works fine for short term response, but it will ultimately undermine your cause in the long term.
Transitioning from marketing logic, that plays to our lower values and fears, to storytelling logic, that plays to our higher values and sense of purpose, takes time and insight to develop at an organisational level.
We are here to help you every step of the way as you transition from marketing logic, to storytelling logic, and how to use this powerful way of working to drive all that you do. We will show you how to overcome some of those perennial challenges we all face when trying to engage and motivate audiences to your cause, and how to create meaningful change in all that you do.
The storyteller is the most powerful person.
The formula of success for cause-driven organisations is simple: the brand must serve the story, the story must not be in service to the brand, and all meta-narrative must be in service to a greater purpose. This structure creates the magical ingredient: flow.
Our consultancy process is designed to fit around your organisational needs, following the four stages of:
- Storyfinding: We create a structured listening process to find your story and value map it to your cause
- Research: We take a deep dive into your communications and audience engagement strategies to review areas for growth
- Training: We train your staff to develop insights on audience motivation and how to create narratives that resonate
- Strategy development: We develop bespoke storytelling strategies to drive meaningful change that align to your cause
Let's talk
For enquiries on storytelling services, including production, training and consultancy.
free 1hr session
on how to utilise Master Storytelling techniques in your work.
Portfolio and prices
Download our portfolio and costs brochure for a full guide on the types of storytelling services available, and a full list of prices to help you plan your storytelling journey.
