Session 2

Storytelling and motivation.

How do we motivate audiences to take real and meaningful action on climate change? And how do values, motivation types and storytelling all relate to each other? And how can their combined use lead to long-term behavioural change? In this training we will be exploring the mechanics of storytelling for a cause, a technique to motivate and inspire audiences towards living out of their higher values.

Time: 19:00-20:30

Date: Thurs 9 September, 2021

Signup here:

https://www.eventbrite.co.uk/e/166929750377

Whatever your cause, whether it is environmental, poverty, social, animal, disabilities, gender or faith, we can help you to engage and motivate your audiences into action through a combination of training, consultancy, and developing story-rich resources.

Visit Us

OPENING TIMES

  • Monday - Friday:
  • 09:30AM - 5:30PM

Stay in touch

Get updates on our work and access to further training, insights and support.

Subscribe
Vimeo Facebook Twitter

New motivational theory

Standard motivational models tend to conflate the different stages of intrinsic motivation (self-regulation) into a single category or to view intrinsic motivation only in terms of utility (i.e. improved outputs). 

The result is that our current motivational models are no longer fit for purpose in terms of working with higher values, or how to create long-term behavioural change. 

Creating a new and expanded model, utilising insights from neuro-psychology, offers some profound insights on how to create meaningful change on the issues we care about.