Session 1
Introducing storytelling: beyond the marketing paradigm.
What is storytelling and why we all need to become better storytellers if we are to really inspire and motivate audiences into taking meaningful action on climate related issues. In this training we will explore how to transcend the logic of the marketing paradigm and move to a new way of engaging audiences through storytelling in order to reach out and engage cold and inactive audiences.
Time: 19:00-20:30
Date: Monday 6 September, 2021
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