Session 3
Storytelling and the unconscious.
Most of our decisions, motivation drivers and values are driven by unconscious forces. If we are to really motivate audiences into actions we need a better understanding of the unconscious mind to help unlock some of the biggest challenges we face with audience engagement. We will explore new insights from recent neurological research that will show how storytelling can lead to long-term behavioural change.
Time: 19:00-20:30
Date: Mon 13 September, 2021
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