Session 1 Introducing storytelling: beyond the marketing paradigm. What is storytelling and why we all need to become better storytellers if we are to really inspire and motivate audiences into taking meaningful action on climate related issues. In this training we will explore how to transcend the logic of the marketing paradigm and move to […]
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Session 4 Our new story: how to inspire others to take action. With so many organisations and businesses sending out similar communications on climate action, how do we tell a new story that sets us apart from the over-saturated and same tired story of climate change action? How do we move to a more positive
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Session 3 Storytelling and the unconscious. Most of our decisions, motivation drivers and values are driven by unconscious forces. If we are to really motivate audiences into actions we need a better understanding of the unconscious mind to help unlock some of the biggest challenges we face with audience engagement. We will explore new insights
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Session 2 Storytelling and motivation. How do we motivate audiences to take real and meaningful action on climate change? And how do values, motivation types and storytelling all relate to each other? And how can their combined use lead to long-term behavioural change? In this training we will be exploring the mechanics of storytelling for
Storytelling Training: 2 – Storytelling and motivation Read More »
Session 1 Introducing storytelling: beyond the marketing paradigm. What is storytelling and why we all need to become better storytellers if we are to really inspire and motivate audiences into taking meaningful action on climate related issues. In this training we will explore how to transcend the logic of the marketing paradigm and move to
Storytelling Training: 1 – Beyond the marketing paradigm Read More »
Whatever your cause, whether it is environmental, poverty, social, animal, disabilities, gender or faith, we can help you to engage and motivate your audiences into action through a combination of training, consultancy, and developing story-rich resources.
Get updates on our work and access to further training, insights and support.
Standard motivational models tend to conflate the different stages of intrinsic motivation (self-regulation) into a single category or to view intrinsic motivation only in terms of utility (i.e. improved outputs).
The result is that our current motivational models are no longer fit for purpose in terms of working with higher values, or how to create long-term behavioural change.
Creating a new and expanded model, utilising insights from neuro-psychology, offers some profound insights on how to create meaningful change on the issues we care about.