Session 5 The unconscious mind This session will be an opportunity to explore the unconscious mind, with reference to right and left hemispheric tensions. The insights from neurology can open up a whole new way of thinking about how we engage audiences in a more holistic way that moves on from rationalistic approaches to more […]
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Session 5 Storytelling and values All values hold a dynamic relationship with each other, in this session we will be exploring those dynamic relationships and how storytelling is key to helping us embed certain values in our day-to-day lives. By helping to shape inner narratives through specialised storytelling, and linking audiences to a higher sense
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Session 3 Storytelling and motivation In this session we will be exploring different motivation types and do a deep dive into intrinsic motivation, and how to overcome the paradox of trying to intrinsically motivate your audience to take action on climate change. As we move up to the higher stages of intrinsic motivation we will
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Session 2 Beyond the marketing paradigm In this second session we will explore the idea that we need to change the way we think about how we engage audiences with climate messaging. The way we think is indirectly contributing to the harm we are trying to overcome and restore. We will explore what a paradigm
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Session 1 Introducing storytelling This online training programme opens with an exploration into the nature of storytelling, and the power stories have in shaping our lives. We will cover the origins of storytelling, and why the modern mind – if we can call it that – has great difficultly in understanding storytelling and the
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Session 1 Introducing storytelling: beyond the marketing paradigm. What is storytelling and why we all need to become better storytellers if we are to really inspire and motivate audiences into taking meaningful action on climate related issues. In this training we will explore how to transcend the logic of the marketing paradigm and move to
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Session 4 Our new story: how to inspire others to take action. With so many organisations and businesses sending out similar communications on climate action, how do we tell a new story that sets us apart from the over-saturated and same tired story of climate change action? How do we move to a more positive
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Session 3 Storytelling and the unconscious. Most of our decisions, motivation drivers and values are driven by unconscious forces. If we are to really motivate audiences into actions we need a better understanding of the unconscious mind to help unlock some of the biggest challenges we face with audience engagement. We will explore new insights
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Session 2 Storytelling and motivation. How do we motivate audiences to take real and meaningful action on climate change? And how do values, motivation types and storytelling all relate to each other? And how can their combined use lead to long-term behavioural change? In this training we will be exploring the mechanics of storytelling for
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Session 1 Introducing storytelling: beyond the marketing paradigm. What is storytelling and why we all need to become better storytellers if we are to really inspire and motivate audiences into taking meaningful action on climate related issues. In this training we will explore how to transcend the logic of the marketing paradigm and move to
Storytelling Training: 1 – Beyond the marketing paradigm Read More »
Standard motivational models tend to conflate the different stages of intrinsic motivation (self-regulation) into a single category or to view intrinsic motivation only in terms of utility (i.e. improved outputs).
The result is that our current motivational models are no longer fit for purpose in terms of working with higher values, or how to create long-term behavioural change.
Creating a new and expanded model, utilising insights from neuro-psychology, offers some profound insights on how to create meaningful change on the issues we care about.