Master Storytelling is a powerful form of storytelling that works at the implicit level of storytelling, or rather, at the metanarrative level. Stories hold the power to transform societies, shape certain values and drive long-term behavioural change not at the narrative level (emotive storytelling), but rather at the metanarrative level (implicit storytelling). To work with […]
What is Master Storytelling? Read More »
Storytelling’s true nature seems to allude to us when viewed through our over-rationalistic and technocratic mindsets. But is there something fundamental that we are missing in our understanding of the nature of storytelling, and if so, how can we use this insight to bring about positive changes to the issues that we care about? Whatever
What is storytelling for a cause? Read More »
Understanding how we think, how we make decisions, how we are motivated, how values drive our behaviours, all make up an essential foundation in which should shape every aspect of our work. With new insights on how the brain actually works, offered by polymath Dr Iain McGilchrist, he explores how the two hemispheres of the
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The marketing paradigm represents one of the most toxic paradigms that keep us trapped in our lower values, creating the psychological conditions for positive change almost impossible. So why is it that we have seen a significant shift towards the marketing paradigm by charities over the last decade, and what can we do about this?
Can charities escape the marketing paradigm trap? Read More »
Storytelling and motivation Motivation is everything. Whether you are fundraising, campaigning, recruiting volunteers, lobbying for social change – pretty much every aspect of our work requires a deeper understanding of how to motivate audiences into action. However, as we confront larger global issues such as climate change, extreme poverty, social inequality, and environmental degradation, we
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Using your storydeck cards Ready to start building your story? We have created our own in-house storydeck cards that can help you to map out your storytelling journey. For this workshop you will need to have attended the main storytelling training programme which will introduce the storydeck cards, the hero’s journey, and how to use
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Introduction to Master Storytelling Workshop Our FREE introductory workshop on Master Storytelling is open to anyone who is interested in developing their skills in storytelling. Too often we use the word ‘story’ to mean so many things, and therefore training to become a ‘storyteller’ can mean everything and anything. In this training we are focussing
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Session 8 A new story In our final session we will explore the idea of working from a new story (storytelling paradigm), and how to transcend the old story (marketing paradigm). This new story offers a new way of looking at the world, a new understanding of ourselves, and how to engage the whole person
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Session 7 Storytelling principles In this session we will start to put into practice the key storytelling principles that we have learnt through the course and look at how moving to a storytelling paradigm can bring about a more meaningful and purposeful engagement with your work. This session will move from theory to practice, and
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Session 6 The understory Building on key insights from the previous session around the unconscious mind, we will be exploring the dark and nebulous world of working with the understory. This is not the explicit story you tell, but the implicit story that you communicate to others – whether you are aware of it or
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Standard motivational models tend to conflate the different stages of intrinsic motivation (self-regulation) into a single category or to view intrinsic motivation only in terms of utility (i.e. improved outputs).
The result is that our current motivational models are no longer fit for purpose in terms of working with higher values, or how to create long-term behavioural change.
Creating a new and expanded model, utilising insights from neuro-psychology, offers some profound insights on how to create meaningful change on the issues we care about.