Session 4

Our new story: how to inspire others to take action.

With so many organisations and businesses sending out similar communications on climate action, how do we tell a new story that sets us apart from the over-saturated and same tired story of climate change action? How do we move to a more positive and empowering story, that still holds the tension of the seriousness of this crisis, while reaching out to new audiences to take action on climate change?

Time: 19:00-20:30

Date: Thurs 16 September, 2021

Signup here:

https://www.eventbrite.co.uk/e/166930797509

Whatever your cause, whether it is environmental, poverty, social, animal, disabilities, gender or faith, we can help you to engage and motivate your audiences into action through a combination of training, consultancy, and developing story-rich resources.

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New motivational theory

Standard motivational models tend to conflate the different stages of intrinsic motivation (self-regulation) into a single category or to view intrinsic motivation only in terms of utility (i.e. improved outputs). 

The result is that our current motivational models are no longer fit for purpose in terms of working with higher values, or how to create long-term behavioural change. 

Creating a new and expanded model, utilising insights from neuro-psychology, offers some profound insights on how to create meaningful change on the issues we care about.