Storytelling and motivation

Training course

Creating the motivation for real and meaningful change requires a deeper understanding of motivational theory. 

Unfortunately, standard definitions of motivational theory are limited in scope when it comes to understanding intrinsic motivation, the motivation that comes from within. The ability to work with intrinsic motivation is necessary if we are to become storytellers, and if we are to create powerful narratives of change. 

Our specialist training programme on storytelling and motivation explores new approaches to motivational theory, and how to awaken the motivation for real and authentic change by connecting your audiences to a purpose, and to drive behaviours through meaningful storytelling. 

What you will learn?

On this training programme you will learn the following:

  • The difference between intrinsic and extrinsic motivation
  • Limits of Self-Determination Theory approaches around intrinsic motivation, and why this limitation matters
  • How to work with intrinsic motivation, which plays by a different rule-set to extrinsic motivation
  • Understanding the motivation gap, the gap between what we value and our behaviours
  • The limits of extrinsically motivated narratives in bringing about real and meaningful change

Is this training for me?

If you are looking for new insights and approaches into motivating audiences, then this training is ideal for you. You will especially benefit from this training if you are looking to motivate audiences to take action on your cause, whether it is fundraising, campaigning, volunteering, attending an event, or engaging with the service you provide. The insights you will receive on this training are highly adaptable and can be applied to a whole range of situations and scenarios.  We recommend this training especially for anyone who is looking to create long-term behaviour change, cultural change or to motivate audiences without use fear or guilt tactics. 

Do I need this training, I already know about motivational theory?

This training programme offers a new motivational model for you to use in your work. Most motivational models fall short of working with interior drivers, and fail to differentiate between stages 5-8 on the motivational continuum. We base our insights for our model on cutting-edge research in neuropsychology, that explores the link between right hemisphere attention and motivational drivers. This is new and exciting research that has huge potential for our work, and we are delighted to be able to offer you these new and unique insights into motivational theory. 

For this training you must be willing to explore interiority (our inner life), and how to use interior drivers to create strong motivational triggers. 

Due to a whole range of historical reasons, our culture and dominant way of thinking is very weak on interior approaches to thinking. The result is, just like the famous meme of the badly drawn horse, we excel at creating extrinsic motivation to drive behaviour, but when it comes to intrinsic motivation that demands an understanding of our inner lives and what drives us, our thinking is shockingly simplistic. It’s time to change this naive perception.

Storytelling and Motivation

Training programme
£ 65
00
  • Full lifetime access to 1.5hrs of online training
  • Full access to training materials and handouts
  • Unique insights on motivational theory that can be applied to your work*
  • 50% discount to a live workshop to explore your learnings (worth £75)
Click Here
*Please note, that this training is already included in our main Storytelling for a Cause - Climate Edition training programme.

Upcoming workshops.

Hands-on storytelling workshops to help you on your storytelling journey

All workshops are delivered via Zoom and are 1-2hrs in length. *These are follow on workshops that explore learnings from the training course. Access only to those who have attended the respective training course the workshop refers to. **Access to Storytelling Circle workshop only available to those who have subscribed to our full access training programme

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If you would like any further information then please contact us at hello@ministory.co.uk, or ring us on the numbers below.

Whatever your cause, whether it is environmental, poverty, social, animal, disabilities, gender or faith, we can help you to engage and motivate your audiences into action through a combination of training, consultancy, and developing story-rich resources.

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New motivational theory

Standard motivational models tend to conflate the different stages of intrinsic motivation (self-regulation) into a single category or to view intrinsic motivation only in terms of utility (i.e. improved outputs). 

The result is that our current motivational models are no longer fit for purpose in terms of working with higher values, or how to create long-term behavioural change. 

Creating a new and expanded model, utilising insights from neuro-psychology, offers some profound insights on how to create meaningful change on the issues we care about.