Storytelling for a cause - Extras

The Climate Edition

Training and extras

In addition to our unique storytelling training programme, you will also have access to the following resources, including live workshop support, storytelling toolkit booklet and the storytelling deck of cards to help you workshop your story.

 

Full Storytelling Suite

Workshop access included in package

The extras package will give you access to the following three workshops, run by Ministory. 

These will be opportunities to do more practical and hands on application of what you have learnt in the training programme, or to ask questions and receive more advice and insights on how to deliver on your storytelling ambitions.

Workshop 1 – How to use your storytelling deck cards

This is a chance to put into practice the storytelling cards, and how to lay these out and create the right dynamics to tell your story. 

This hands-on practical workshop will help you to fully utilise this tool that can be used for a whole range of activities, including building a communication strategy, creating an online campaign, writing a resource, framing a research document, building a volunteer recruitment drive… the possibilities are endless.

Workshop 2 – Building your story

Building your story can be a challenging aspect of this work. It takes time, as well as expertise on what stories will resonate with your audience, and how to overcome the challenges you face in your work. 

In this workshop we will give you some practical tips and insights on storytelling practices that you can use in your work to engage audiences on climate related issues. 

Workshop 3 – Storytelling circle

This is an opportunity to come together and share best practice, raise issues and look to support each other on our storytelling journey. This workshop will be run by Ministory and will be an opportunity to bring up any generic issues or challenges you may face, so that we can all look to support you in your work.

This workshop will be based on re-creating the dynamics of ‘The way of counsel’, the ancient form of counsel in which storytelling emerged from.

Storytelling deck

This simple, and yet highly effective resource, can be used to help develop your storytelling for a cause strategy. These deck of cards can help to shape how you will engage your audiences, and create the behavioural change you need. This deck of cards is an excellent resource that can be used individually, or part of a wider team. Once you learn how to use it, you will find that this becomes an indispensable resource for your meetings, and when you are creating any engagement strategies with your audiences.

The skills you learn on this training are highly transferable, and can be used in many contexts and used throughout your career. You do not have to be in a leadership or communications role to take advantage of this training. This training is designed for anyone who is working directly, or indirectly, with climate related issues. 

The programme is made up of 8 modules where we will explore the nature of storytelling, how to shift paradigms, and we will unpack motivation and values, and then we will explore the unconscious mind. These initial sessions will be based on theory, the remainder sessions will use the insights from the first stage of the training and start to apply them in real contexts, where we will start to work with the ‘understory’ that is held by the unconscious mind, and then lay out new storytelling principles in which we will begin to build a ‘new story’. 

All these insights can be used at both the individual and the corporate level, and are highly adaptive to the context which you will be working in.

If you would like any further information then please contact us at hello@ministory.co.uk, or ring us on the numbers below.

Storytelling for a cause training - EXTRAS

The Climate Edition
£699
£ 349
00
Early Bird offer*
  • All features of standard access included
  • Access to 3 full follow-up practical workshops (worth £225)
  • Master Storytelling guide
  • Master Storytelling toolkit pack
  • Access to the Storytelling Circle, a twice monthly support circle
  • Click here for more information
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*Early bird offer limited to first 200 signups

Whatever your cause, whether it is environmental, poverty, social, animal, disabilities, gender or faith, we can help you to engage and motivate your audiences into action through a combination of training, consultancy, and developing story-rich resources.

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New motivational theory

Standard motivational models tend to conflate the different stages of intrinsic motivation (self-regulation) into a single category or to view intrinsic motivation only in terms of utility (i.e. improved outputs). 

The result is that our current motivational models are no longer fit for purpose in terms of working with higher values, or how to create long-term behavioural change. 

Creating a new and expanded model, utilising insights from neuro-psychology, offers some profound insights on how to create meaningful change on the issues we care about.