We are Ministory

Stories have the power to heal, bring meaning and purpose to our lives, and awaken the desire and motivation to transform the world around us.

Whatever your cause, whether it is environmental, social, animal, disabilities, gender or faith, we can help you to engage and motivate your audiences into action through a combination of training, consultancy, and producing story-driven resources.

We provide three core services.

Training

We provide online and face to face training on Master Storytelling
Our unique training programmes and methodologies can help you to transcend marketing logic, and move towards storytelling logic to help you address some of the most complex issues of our time.
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Consultancy

We help you to create meaningful change with your cause.
We help you to find your story, and use the power of your story to drive audience engagement and motivation to your cause through a mix of insight, training and psychological methodologies to employ throughout your work.
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Production

We create videos, animations and print resources, to help you tell your story
We create your story through animations, video or print resources. Our storytelling projects are carefully crafted through a storyfinding process where we listen, and work with you to find your story, and develop resources that will drive your audiences to engage with your cause.
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Training.

We’re here to help you to become a storyteller.

We offer both online and face to face training on Master Storytelling. This is a powerful form of storytelling that can bring about societal and cultural change. 

We provide a range of training products, including training on Master Storytelling, Storytelling for a Cause, Storytelling and motivational theory, Storytelling and values theory, Storytelling and the Unconscious Mind, plus many more.

View training programmes

Consultancy.

We’re here to help you to bring about meaningful change.

We are here to help you every step of the way as you transition from a marketing mindset, to a storytelling mindset. This shift offers a powerful way of working to drive all audiences to engage with positive change. We will show you how to overcome some of those perennial challenges we all face when trying to engage and motivate audiences to your cause, and how to work with the deep metanarratives that can author meaningful change on the issues we all care about. 

The Process

Our consultancy process is designed to fit around your organisational needs, following the four stages of:

  • Storyfinding: We create a structured listening process to find your story and value map it to your cause
  • Research: We take a deep dive into your current approaches, and produce a metanarrative paper to help guide future work
  • Training: We train your staff to develop insights on audience motivation and how to create narratives that resonate
  • Strategy development: We develop bespoke storytelling strategies to drive meaningful change that align to your cause

Click below to find out more on how our consultancy service can help you.

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Production.

We create stories.

Utilising our Storytelling for a cause methodology, we create powerful story-led products. We produce videos, animations, mixed media and print resources. Our in-house production team can design and create engaging and dynamic content, all designed to create meaningful engagement with your audiences.

We specialise in Storytelling Projects, which are larger projects where we work alongside you to create a powerful narrative to drive your work. Through this process of Storyfinding and resource production, we create content that will engage, motivate and inspire your audience into action on your cause.

View our projects

Portfolio and prices

Download our portfolio and costs brochure for a full guide on the types of storytelling services available, and a full list of prices to help you plan your storytelling journey.

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Whatever your cause, whether it is environmental, poverty, social, animal, disabilities, gender or faith, we can help you to engage and motivate your audiences into action through a combination of training, consultancy, and developing story-rich resources.

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  • Monday - Friday:
  • 09:30AM - 5:30PM

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New motivational theory

Standard motivational models tend to conflate the different stages of intrinsic motivation (self-regulation) into a single category or to view intrinsic motivation only in terms of utility (i.e. improved outputs). 

The result is that our current motivational models are no longer fit for purpose in terms of working with higher values, or how to create long-term behavioural change. 

Creating a new and expanded model, utilising insights from neuro-psychology, offers some profound insights on how to create meaningful change on the issues we care about.