Storytelling for a cause
Session 8 A new story In our final session we will explore the idea of working from a new story (storytelling paradigm), and how to transcend the old story (marketing paradigm). This new story offers a new way of looking at the world, a new understanding of ourselves, and how to engage the whole person […]
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Session 7 Storytelling principles In this session we will start to put into practice the key storytelling principles that we have learnt through the course and look at how moving to a storytelling paradigm can bring about a more meaningful and purposeful engagement with your work. This session will move from theory to practice, and
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Session 6 The understory Building on key insights from the previous session around the unconscious mind, we will be exploring the dark and nebulous world of working with the understory. This is not the explicit story you tell, but the implicit story that you communicate to others – whether you are aware of it or
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Session 5 The unconscious mind This session will be an opportunity to explore the unconscious mind, with reference to right and left hemispheric tensions. The insights from neurology can open up a whole new way of thinking about how we engage audiences in a more holistic way that moves on from rationalistic approaches to more
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Session 5 Storytelling and values All values hold a dynamic relationship with each other, in this session we will be exploring those dynamic relationships and how storytelling is key to helping us embed certain values in our day-to-day lives. By helping to shape inner narratives through specialised storytelling, and linking audiences to a higher sense
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Session 3 Storytelling and motivation In this session we will be exploring different motivation types and do a deep dive into intrinsic motivation, and how to overcome the paradox of trying to intrinsically motivate your audience to take action on climate change. As we move up to the higher stages of intrinsic motivation we will
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Session 2 Beyond the marketing paradigm In this second session we will explore the idea that we need to change the way we think about how we engage audiences with climate messaging. The way we think is indirectly contributing to the harm we are trying to overcome and restore. We will explore what a paradigm
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Session 1 Introducing storytelling This online training programme opens with an exploration into the nature of storytelling, and the power stories have in shaping our lives. We will cover the origins of storytelling, and why the modern mind – if we can call it that – has great difficultly in understanding storytelling and the
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Whatever your cause, whether it is environmental, poverty, social, animal, disabilities, gender or faith, we can help you to engage and motivate your audiences into action through a combination of training, consultancy, and developing story-rich resources.
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Standard motivational models tend to conflate the different stages of intrinsic motivation (self-regulation) into a single category or to view intrinsic motivation only in terms of utility (i.e. improved outputs).
The result is that our current motivational models are no longer fit for purpose in terms of working with higher values, or how to create long-term behavioural change.
Creating a new and expanded model, utilising insights from neuro-psychology, offers some profound insights on how to create meaningful change on the issues we care about.