Session 3

Storytelling and motivation

In this session we will be exploring different motivation types and do a deep dive into intrinsic motivation, and how to overcome the paradox of trying to intrinsically motivate your audience to take action on climate change.

As we move up to the higher stages of intrinsic motivation we will look at the role of storytelling, and how certain approaches to storytelling can provide the necessary motivational triggers for audiences to undergo a personal transformation and embrace pro-social and pro-environmental behaviours.

Coming Soon – 21 July 2022

Cost: £25 per session, or £125 for the whole course (discounts available)