Session 7

Storytelling principles

In this session we will start to put into practice the key storytelling principles that we have learnt through the course and look at how moving to a storytelling paradigm can bring about a more meaningful and purposeful engagement with your work.

This session will move from theory to practice, and we will use some examples of what a new storytelling-led engagement would look like and how to build that engagement with your audiences.

Coming Soon – 28 July 2022

Cost: £25 per session, or £125 for the whole course (discounts available)

Whatever your cause, whether it is environmental, poverty, social, animal, disabilities, gender or faith, we can help you to engage and motivate your audiences into action through a combination of training, consultancy, and developing story-rich resources.

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  • Monday - Friday:
  • 09:30AM - 5:30PM

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New motivational theory

Standard motivational models tend to conflate the different stages of intrinsic motivation (self-regulation) into a single category or to view intrinsic motivation only in terms of utility (i.e. improved outputs). 

The result is that our current motivational models are no longer fit for purpose in terms of working with higher values, or how to create long-term behavioural change. 

Creating a new and expanded model, utilising insights from neuro-psychology, offers some profound insights on how to create meaningful change on the issues we care about.