Session 5

The unconscious mind

This session will be an opportunity to explore the unconscious mind, with reference to right and left hemispheric tensions. The insights from neurology can open up a whole new way of thinking about how we engage audiences in a more holistic way that moves on from rationalistic approaches to more integrative approaches to climate messaging.

This session will take a deep dive into how we think, and expel some long time myths of how we think we think. This session will also help to give you insights into why some audiences turn off from climate messages and campaigns, and how to overcome them using cutting edge neurological insights.

Coming Soon – 28 July 2022

Cost: £25 per session, or £125 for the whole course (discounts available)

Whatever your cause, whether it is environmental, poverty, social, animal, disabilities, gender or faith, we can help you to engage and motivate your audiences into action through a combination of training, consultancy, and developing story-rich resources.

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  • 09:30AM - 5:30PM

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New motivational theory

Standard motivational models tend to conflate the different stages of intrinsic motivation (self-regulation) into a single category or to view intrinsic motivation only in terms of utility (i.e. improved outputs). 

The result is that our current motivational models are no longer fit for purpose in terms of working with higher values, or how to create long-term behavioural change. 

Creating a new and expanded model, utilising insights from neuro-psychology, offers some profound insights on how to create meaningful change on the issues we care about.