Session 3

Storytelling and the unconscious.

Most of our decisions, motivation drivers and values are driven by unconscious forces. If we are to really motivate audiences into actions we need a better understanding of the unconscious mind to help unlock some of the biggest challenges we face with audience engagement. We will explore new insights from recent neurological research that will show how storytelling can lead to long-term behavioural change.

Time: 19:00-20:30

Date: Mon 13 September, 2021

Signup here:

https://www.eventbrite.co.uk/e/166930031217

Whatever your cause, whether it is environmental, poverty, social, animal, disabilities, gender or faith, we can help you to engage and motivate your audiences into action through a combination of training, consultancy, and developing story-rich resources.

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New motivational theory

Standard motivational models tend to conflate the different stages of intrinsic motivation (self-regulation) into a single category or to view intrinsic motivation only in terms of utility (i.e. improved outputs). 

The result is that our current motivational models are no longer fit for purpose in terms of working with higher values, or how to create long-term behavioural change. 

Creating a new and expanded model, utilising insights from neuro-psychology, offers some profound insights on how to create meaningful change on the issues we care about.