Session 3

Storytelling and motivation

In this session we will be exploring different motivation types and do a deep dive into intrinsic motivation, and how to overcome the paradox of trying to intrinsically motivate your audience to take action on climate change.

As we move up to the higher stages of intrinsic motivation we will look at the role of storytelling, and how certain approaches to storytelling can provide the necessary motivational triggers for audiences to undergo a personal transformation and embrace pro-social and pro-environmental behaviours.

Coming Soon – 21 July 2022

Cost: £25 per session, or £125 for the whole course (discounts available)

Whatever your cause, whether it is environmental, poverty, social, animal, disabilities, gender or faith, we can help you to engage and motivate your audiences into action through a combination of training, consultancy, and developing story-rich resources.

Visit Us

OPENING TIMES

  • Monday - Friday:
  • 09:30AM - 5:30PM

Stay in touch

Get updates on our work and access to further training, insights and support.

Subscribe
Vimeo Facebook Twitter

New motivational theory

Standard motivational models tend to conflate the different stages of intrinsic motivation (self-regulation) into a single category or to view intrinsic motivation only in terms of utility (i.e. improved outputs). 

The result is that our current motivational models are no longer fit for purpose in terms of working with higher values, or how to create long-term behavioural change. 

Creating a new and expanded model, utilising insights from neuro-psychology, offers some profound insights on how to create meaningful change on the issues we care about.