Session 1

Introducing storytelling: beyond the marketing paradigm.

What is storytelling and why we all need to become better storytellers if we are to really inspire and motivate audiences into taking meaningful action on climate related issues. In this training we will explore how to transcend the logic of the marketing paradigm and move to a new way of engaging audiences through storytelling in order to reach out and engage cold and inactive audiences.

Time: 19:00-20:30

Date: Monday 6 September, 2021

Signup here:

https://www.eventbrite.co.uk/e/166687116653

Whatever your cause, whether it is environmental, poverty, social, animal, disabilities, gender or faith, we can help you to engage and motivate your audiences into action through a combination of training, consultancy, and developing story-rich resources.

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New motivational theory

Standard motivational models tend to conflate the different stages of intrinsic motivation (self-regulation) into a single category or to view intrinsic motivation only in terms of utility (i.e. improved outputs). 

The result is that our current motivational models are no longer fit for purpose in terms of working with higher values, or how to create long-term behavioural change. 

Creating a new and expanded model, utilising insights from neuro-psychology, offers some profound insights on how to create meaningful change on the issues we care about.