Storytelling and motivation

Motivation is everything. Whether you are fundraising, campaigning, recruiting volunteers, lobbying for social change – pretty much every aspect of our work requires a deeper understanding of how to motivate audiences into action. 

However, as we confront larger global issues such as climate change, extreme poverty, social inequality, and environmental degradation, we must question whether our current motivation theories and models are truly effective in addressing these complex challenges. Can they effectively assist us in navigating the intricacies of what we call the metacrisis?

In this workshop we will be exploring a new motivation model and approach to motivational theory that can help us create meaningful and lasting change on the issues we are working towards. 

Insights from neuropsychology

Using cutting-edge insights from neuropsychology we can explore how the two hemispheres of the brain work with two different flow states – and how these flow states reconcile with extrinsic and intrinsic motivation types.

This new motivation model offers a fresh look at motivation and how we can transcend outdated motivation models that tend to be binary in nature, and tend to neglect the higher stages of intrinsic motivation.  

In this workshop we will be taking the learnings found in our main training programmes to a new level. If you are interested in creating positive change in our world, then learning how to work with powerful motivational triggers is essential.

This will be a hands-on storytelling workshop where we will explore the different types of motivation using a neuropsychology framework. In this workshop we will work with the different motivation types, and how to use storytelling approaches to create powerful motivational triggers for lasting change.

You will learn:

  1. Standard motivation theory, and its failing in helping to bring about real change on some of the biggest issues we face today
  2. How to work with different motivational flow states 
  3. Create powerful motivational propositions that can drive real change in your fundraising, campaigning and all other aspects of work
  4. How to work with the self-transcending nature of motivation, and how to implement this into your work
  5. How to work with storytelling and motivation to drive long-term change

As motivation effects so many aspects of our work, we would encourage all to join in this training, regardless of your area of work or background.

This training is especially useful for anyone who is looking to create long-term change, social and cultural change and how to deal with some of the trickiest aspects of human motivation that prevent us from creating real and meaningful change on the issues that we care about.

This workshop is especially useful for frustrated climate campaigners who feel that there must be a better way to motivate audiences on urgent issues like the climate crisis. 

Days
Hours
Minutes
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Next training date: Thursday 10 October, 10:00 – 12:00

Sign up below.

Our current motivation models are no longer fit for purpose in light of the huge challenges we face today. A new model is needed, one that takes interiority seriously.

- Kieran O'Brien
Director of Ministory

Whatever your cause, whether it is environmental, poverty, social, animal, disabilities, gender or faith, we can help you to engage and motivate your audiences into action through a combination of training, consultancy, and developing story-rich resources.

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New motivational theory

Standard motivational models tend to conflate the different stages of intrinsic motivation (self-regulation) into a single category or to view intrinsic motivation only in terms of utility (i.e. improved outputs). 

The result is that our current motivational models are no longer fit for purpose in terms of working with higher values, or how to create long-term behavioural change. 

Creating a new and expanded model, utilising insights from neuro-psychology, offers some profound insights on how to create meaningful change on the issues we care about.