Beyond the marketing paradigm

Training course

What is a paradigm and how can we ever hope to escape the paradigm trap when our very thinking is shaped by the paradigms that we hold?

This specialist training programme explores the nature of paradigms, why they are so hard to escape from, and how the dominant marketing paradigm is a psychological pollutant that undermines all of our collective work when we try to address some of the biggest problems we face today.

What you will learn?

On this training programme you will learn the following:

  • What a paradigm is and the nature of paradigms
  • We will explore some of the main paradigms that shape our thinking, including the technocratic paradigm, cartesian paradigm and others.
  • The dangers of the marketing paradigm as a psychological pollutant
  • How to escape the paradigm trap, how to shift outside the logic of dominant paradigms
  • How to shift towards a storytelling paradigm, one that plays to our higher values

Is this training for me?

As part of the journey to becoming a Master Storyteller, we see this training programme as an essential component. Without understanding the role paradigms play in shaping our thinking, and their influence on shaping our collective metanarratives, then we will forever remain stuck in the paradigm trap. Paradigms constitute our way of viewing and relating to reality, and if our collective paradigms are faulty, then no matter how hard we try to push our collective causes, we will always be confronted with the motivation gap, the gap between what people say they will do, and what they actually do. 

Why are we exploring paradigms on a training course?

Our training programme is not about how to tell stories, but about challenging and reshaping the collective metanarratives that shape our lives. This demands an understanding of paradigms and a deeper understanding of who we are, what drives and motivates us. Without this understanding we will never be able to create powerful stories that bring about real and meaningful change. We recommend anyone who is serious about societal and cultural change to undergo this training.

The most powerful stories are the ones that re-shape the paradigms we hold

- Kieran O'Brien

Beyond the Marketing Paradigm

Training programme
£ 65
00
  • Full lifetime access to 1.5hrs of online training
  • Full access to training materials and handouts
  • Unique insights on how to escape the paradigm trap
  • How to think differently about audience engagement and motivation
Click Here
*Please note, that this training is already included in our main Storytelling for a Cause - Climate Edition training programme.

Upcoming workshops.

Hands-on storytelling workshops to help you on your storytelling journey

All workshops are delivered via Zoom and are 1-2hrs in length. *These are follow on workshops that explore learnings from the training course. Access only to those who have attended the respective training course the workshop refers to. **Access to Storytelling Circle workshop only available to those who have subscribed to our full access training programme

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If you would like any further information then please contact us at hello@ministory.co.uk, or ring us on the numbers below.

Whatever your cause, whether it is environmental, poverty, social, animal, disabilities, gender or faith, we can help you to engage and motivate your audiences into action through a combination of training, consultancy, and developing story-rich resources.

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New motivational theory

Standard motivational models tend to conflate the different stages of intrinsic motivation (self-regulation) into a single category or to view intrinsic motivation only in terms of utility (i.e. improved outputs). 

The result is that our current motivational models are no longer fit for purpose in terms of working with higher values, or how to create long-term behavioural change. 

Creating a new and expanded model, utilising insights from neuro-psychology, offers some profound insights on how to create meaningful change on the issues we care about.