Engaging values – for social and environmental transformation
Values are essential to everything we do. Anyone seeking to create long-term behavioural change or social and cultural change must understand how values work and how to engage them.
The challenge is that working with values is deceptively challenging. We might do some values exercises when it comes to corporate visions, summing up our key values that we proudly display on our websites. But everything we do, every fundraiser, campaign, activity, and story we tell communicates a set of values.
As values are implicit in everything we do, we must understand how to work with them in their ‘natural’ implicit state if we are to harness their true power for social and environmental transformation.
The challenge is that our current values theories tend to fall short in helping us to understand how to work with and engage values at the preconscious level. Using insights from neuropsychology we can begin to work with the two hemispheres of the brain and explore an entirely new approach to values theory that offers us practical insights that we can deploy throughout our work.
This workshop will take a deep dive into basic values theory, using standard models such as the Schwartz Values Theory, Scheler’s theory of values and we will expand on this model using insights from Iain McGilchrist’s work on the two hemispheres of the brain. This research opens the door to a whole new set of insights into the nature of values and how to work with values in their different flow states.
We will also learn how the nature of values changes, depending on our disposition toward them. This insight offers us a profound understanding of how to work with our higher values, and how to engage with them in their ‘natural’ state – which is at the implicit level of our communications.
In this training you will learn:
- Basic values theory
- How to engage values at the preconscious level
- How to work with different values flow states
- Develop a skillset called values-ception which is the ability to see and work with values
- How to work with metanarratives to engage deep values
- Approaches to creating long-term social and ecological transformation
There is so much to learn here. This workshop offers some incredible insights that can be deployed throughout your work.
You will learn basic values theory, and how different values relate to each other. But then we will build into this basic model a deeper understanding of values flow states.
We will also show practical ways to implement some of this learning in your work. Values work takes time to learn, this workshop offers an excellent introduction to values theory and how to create meaningful change.
Be prepared to be challenged!
Anyone working towards positive change in the world, especially those working on any aspect of social and environmental issues, will find this workshop invaluable.
But this can be applied to any aspect of work, where you are trying to engage audiences to their higher values – so it is perfect for leaders, communicators and all kinds of changemakers.
Next training date: Wednesday 26 June, 10:00 – 12:00
Limited to 100
Sign up below.
Values are not topics, nor are they themes. They emerge out of different stress states. As most of our work draws from a marketing framework, we tend to 'awaken' the wrong values that tend to undermine our cause in the long term.
- Kieran O'Brien
Director of Ministory
