Storytelling for a cause

The Climate Edition

The climate crisis offers one of the most serious challenges we face today. But despite the clear evidence and the scientific case for tackling climate change having been made, why do we still find it challenging to get audiences to take real and meaningful action on the current crisis? And what can we do about this, especially in light of the urgency of this situation?

We need a new approach. Not only do we need to become better storytellers, but we need to be able to think and see as a storyteller does.

Training programme

We are delighted to be able to offer this online training programme where we will take a deep dive into some of the big questions around how to motivate audiences into action. The insights and tools you will receive on this training programme can be used to develop all of your communication and engagement strategies, helping you to reach out to new and ‘cold’ audiences to motivate and engage them to take action on the climate crisis. 

In this training programme we will be exploring some of the most stubborn issues when trying to engage audiences with climate messages, including:

– How to reach out to cold and disengaged audiences, against a highly polarised backdrop

– How to motivate ‘warm’ audiences into action through storytelling methodologies

– How to become a more authentic storyteller and understand how to work with, what we commonly refer to as, the ‘heart’

– How to think like a storyteller, which requires a deeper understanding of ourselves and what motivates us

– How to tell stories that resonate with your audience and lead to long term behavioural change

Is this training for me?

If you are looking for new skills and insights on how to motivate audiences into taking action on climate change, then this training is ideal for you. You must be willing to do some interior work and inner reflection throughout this training, as most of the programme will explore our interior impulses and drives, and how to work with the ‘heart’. You will then be given new tools and unique insights on how to create meaningful change with your respective audience. 

If you are looking for a simple storytelling ‘technique’, or a special storytelling ‘formula’, or how you can be better at delivering presentations, then this programme may not be suitable for you. This training will show you that there are no simple answers or magical techniques in motivating audiences to take action on climate change (if there were, we would have found them by now!), but rather we need to know how to create stories with purpose that resonate with our audiences.

This training will be helping you to think differently, and in doing so we will need to deconstruct some tightly held beliefs found in the dominant paradigms that shape our lives today.

This means overcoming the logic of the marketing paradigm. For the same logic that has created the conditions for our over-consumptive and materialistic behaviour, cannot be the same logic that solves climate change. That is why a change in the way of thinking is necessary if we are to awaken the necessary values needed to help bring about the changes we seek. 

 

Do I need this training, I already do storytelling?

The storytelling that we will be focussing on in this programme is very different to standard storytelling techniques found in most communications training. This is not a writing or media course, instead we will be exploring Master Storytelling, which is creating the type of stories that change how we relate to the world around us. These are the most powerful stories, and these are the ones that have the power to transform cultures, values and our sense of place in the world. 

The skills you learn on this training are highly transferable, and can be used in many contexts and used throughout your career. You do not have to be in a leadership or communications role to take advantage of this training. This training is designed for anyone who is working directly, or indirectly, with climate related issues. 

The programme is made up of 8 modules where we will explore the nature of storytelling, how to shift paradigms, developing new motivation and values theory, and then we will explore the unconscious mind and the unconscious drivers that shape values and motivation. 

These initial sessions will be based on theory, the remainder sessions will use the insights from the first stage of the training and start to apply them in real contexts, where we will start to work with the ‘understory’ that is held by the unconscious mind, and then lay out new storytelling principles in which we will begin to build a ‘new story’. 

All these insights can be used at both the individual and the corporate level, and are highly adaptive to the context which you will be working in.

DOWNLOAD our resource pack

Our resource pack includes a full overview of the 8 modules found on this training course, alongside additional resources to help you on your storytelling journey.

Download resource pack

Storytelling for a cause training

The Climate Edition
£350
£ 175
00
Early Bird offer*
  • Full access to 8 modules of online training
  • Full access to training materials and handouts
  • Full access to storytelling toolkits
Click Here
*Early bird offer limited to first 200 signups
NEW!

Master Storytelling

Full training programme
£699
£ 349
00
Early Bird offer*
Click Here
*Early bird offer limited to first 200 signups
Recommended

Storytelling for a cause training - CORPORATE

The Climate Edition
Contact us
  • In house training for your organisation
  • Building bespoke storytelling methodologies into your work
  • Consultancy on how to reach out to cold and hard to reach audiences
  • In house workshops and hands on training to upskill teams in storytelling for a cause methodology
Contact us

If you would like any further information then please contact us at hello@ministory.co.uk, or ring us on the numbers below.

Whatever your cause, whether it is environmental, poverty, social, animal, disabilities, gender or faith, we can help you to engage and motivate your audiences into action through a combination of training, consultancy, and developing story-rich resources.

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  • Monday - Friday:
  • 09:30AM - 5:30PM

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New motivational theory

Standard motivational models tend to conflate the different stages of intrinsic motivation (self-regulation) into a single category or to view intrinsic motivation only in terms of utility (i.e. improved outputs). 

The result is that our current motivational models are no longer fit for purpose in terms of working with higher values, or how to create long-term behavioural change. 

Creating a new and expanded model, utilising insights from neuro-psychology, offers some profound insights on how to create meaningful change on the issues we care about.