What insights can a Master Storytelling approach to fundraising offer organisations working for positive change on social or environmental issues? How can new insights into motivation and values theory help us to drive powerful fundraising propositions that lead to long-term engagement? Fundraising is never a simple task. It takes insight, knowledge and expertise into human motivation […]
Master Storytelling and Fundraising Read More »
The marketing paradigm is one of the most insidious and dangerous paradigms there is, creating so much harm not only to the natural world but also to the human family and the wellbeing of future generations. So why do we draw from the same paradigm that has caused so much harm to our world in
Beyond the marketing paradigm Read More »
Whether it is 90% or 96% of our thinking is unconscious, depending on who you ask and how you measure it, the more important matter is not the number, but the fact that most of our thinking happens below the surface of our attention. It seems such a simple and yet revealing insight that most
Working with the unconscious mind Read More »
Motivation matters. If we can’t get motivation right with our audiences, then no matter how much energy and resources we put into our work, the results will always be disappointing. Being able to work with and utilise the higher motivational types can yield incredible results. There are broadly two different types of motivation, extrinsic and
New approaches to motivational theory Read More »
Master Storytelling is a powerful form of storytelling that works at the implicit level of storytelling, or rather, at the metanarrative level. Stories hold the power to transform societies, shape certain values and drive long-term behavioural change not at the narrative level (emotive storytelling), but rather at the metanarrative level (implicit storytelling). To work with
What is Master Storytelling? Read More »
Storytelling’s true nature seems to allude to us when viewed through our over-rationalistic and technocratic mindsets. But is there something fundamental that we are missing in our understanding of the nature of storytelling, and if so, how can we use this insight to bring about positive changes to the issues that we care about? Whatever
What is storytelling for a cause? Read More »
Understanding how we think, how we make decisions, how we are motivated, how values drive our behaviours, all make up an essential foundation in which should shape every aspect of our work. With new insights on how the brain actually works, offered by polymath Dr Iain McGilchrist, he explores how the two hemispheres of the
Putting hemispheric lateralisation theory into practice Read More »
The marketing paradigm represents one of the most toxic paradigms that keep us trapped in our lower values, creating the psychological conditions for positive change almost impossible. So why is it that we have seen a significant shift towards the marketing paradigm by charities over the last decade, and what can we do about this?
Can charities escape the marketing paradigm trap? Read More »
Whatever your cause, whether it is environmental, poverty, social, animal, disabilities, gender or faith, we can help you to engage and motivate your audiences into action through a combination of training, consultancy, and developing story-rich resources.
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Standard motivational models tend to conflate the different stages of intrinsic motivation (self-regulation) into a single category or to view intrinsic motivation only in terms of utility (i.e. improved outputs).
The result is that our current motivational models are no longer fit for purpose in terms of working with higher values, or how to create long-term behavioural change.
Creating a new and expanded model, utilising insights from neuro-psychology, offers some profound insights on how to create meaningful change on the issues we care about.