Beyond the marketing paradigm
‘What’s wrong with marketing?’ I hear you cry. We depend on marketing and marketing insights to drive audience engagement. If anything, we need to get
‘What’s wrong with marketing?’ I hear you cry. We depend on marketing and marketing insights to drive audience engagement. If anything, we need to get
Whether it is 90% or 96% of our thinking is unconscious, depending on who you ask and how you measure it, the more important matter
Motivation matters. If we can’t get motivation right with our audiences, then no matter how much energy and resources we put into our work, the
Not to be confused with the ability to master the art of storytelling, as if that could ever be possible, Master Storytelling is a powerful form of
Storytelling’s true nature seems to allude to us when viewed through our over-rationalistic and technocratic mindsets. But is there something fundamental that we are missing
The marketing paradigm represents one of the most toxic paradigms that keep us trapped in our lower values, creating the psychological conditions for positive change
Become a Master Storyteller with our specialist 13hrs+ online training course
Explore a new approach to motivational theory and how to work with intrinsic motivational triggers
Insights into values theory and how to work with the flow of values and their relationship to each other
Utilising insights on the different values systems of the two brain hemispheres and how to apply them
Learn how to become a Master Storyteller, someone who can create powerful metanarratives
These online, self-directed training courses are full of specialist insights, toolkits and methodologies that are designed to help you to create meaningful change in your work.
Get updates on our work and access to further training, insights and support.